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Marketing Manager

Location: Atlanta, GA
Job Type: Direct Hire
Salary: $90,000.00 - $115,000.00
Degree: Bachelor of Science; Master of Science;
Date: 9/1/2017
Job ID: 02514977
Job Description
Marketing Manager - Industry Atlanta, GA or Remote Note: Company will not sponsor candidates
Lead and execute marketing efforts that will bring value to our customers while differentiating company from the competition in the industry market.  
Focus on development and execution of marketing strategies & plans to promote existing and new technologies in defined Industrial market sub-segments and evaluation of business opportunities.
Drive for profitable growth for I&W Americas in co-operation with sales and in line with our strategic plans. Be the liaison between Sales and Product line management.
 
WORK EXPERIENCE/EDUCATION REQUIREMENTS
  • Minimum 8 -10 years of relevant experience in a leadership role developing marketing strategy and communication plan
  • Bachelor Degree in Science with MBA or strong marketing experience from the industry
DUTIES AND RESPONSIBILITIES
  • Continuously investigate the market trends and seek for regional business opportunities especially for industrial applications.
  • Develop industrial market strategy and marketing plan in-line with business strategy, marketing needs and developing market trends
  • Lead regional market intelligence efforts and co-operate closely with global BI by providing and frequently updating regional data
  •  Actively participate in sales calls and tradeshows, to support sales and to collect and understand industrial market needs.  Use these as input for value proposition of new commercial offerings / concepts / models.
  • Contribute to early development of all commercial offering (incl. new business models) from start to commercialization.
  • Drive regional business development and commercialization of new products and applications, by creating business cases with Sales, Application, PLM and R&D.
  • Lead marketing efforts in front of industrial customers in coordination with Sales to promote entire company product range.
 
 
DUTIES AND RESPONSIBILITIES-(Cont.)
  • Create customer and market analysis and monitor and report competitor dynamics in region
  • Analyze market price movements in order to guide PL Management with regards to market pricing.
  • Support sales with customer pricing decisions when needed
  • Support sales with product knowledge (especially in process chemicals) for marketing and sales purposes
  • Support the regional and global strategy development and execution
  • Analyze and evaluate business opportunities for new products and services development by preparing business case calculations for regional decision making
  • Follow and report market trends and key leading indicators 
  • Develop and execute MarCom strategy in co-operation with sales including content to marketing channels such as conferences, brochures, website.
  • Develop marketing communication plan. Implement jointly with Marketing Communications team.
KNOWLEDGE/SKILLS REQUIRED
  • Excellent business communication and presentation skills both verbal and written
  • Extensive knowledge of usual MS Office Suite, mastery of PowerPoint and Excel is an asset
  • Broad knowledge of most valuable industrial trade shows  
  • Network of industry Market study consultants
  • Project leadership skills
  • Self -motivated individual capable to work with minimum supervision
  • Must be flexible and capable of handling multiple responsibilities and projects simultaneously
  • Excellent time management and interpersonal skills
  • Company product line knowledge, in addition to coagulants and polymers especially the process chemicals knowledge is an asset (preferred)
  • Understanding of chemical applications for various industrial water treatment needs (preferred) 
  •  Ability to speak and understand a second language (French, Portuguese, Spanish) is an asset
PHYSICAL REQUIREMENTS
  • Substantial desk work including computer/phone
  • Capacity to travel, have a valid passport

Kersey & Associates, Inc.
513 Usdasdi Drive Brevard, NC 28712
Phone: 828-966-9030    Fax: 828-966-9032    Email: david@kersey.com